About Us

Driven by Passion, Engineered for Excellence

At Pole Position Performance, we believe that your car ownership should be an exhilarating experience—not a frustrating one. Founded with the mission to disrupt the traditional auto service industry, we provide a one-stop solution for your car servicing, aftermarket parts, and high-performance modifications. Our goal is simple: deliver dealership-level expertise at a fraction of the cost, with unparalleled convenience.

Our Story

Bridging the Gap in Auto Care

For too long, car owners in India have faced limited and overpriced service options, leaving them stuck with dealership monopolies. Pole Position was created to change that. By combining cutting-edge technology, industry-leading expertise, and a commitment to transparency, we are pioneering a revolution in premium car servicing. Instead of operating a single workshop, we have partnered with the most trusted garages in multiple major cities like Bangalore, Chennai, Delhi, and more, ensuring that our customers always receive the best service at competitive prices. Our eCommerce platform connects car enthusiasts across India with top-tier aftermarket solutions, giving them access to high-quality parts and modifications WITH THE BEST SERVICE STATIONS.
Our journey began with our Founder & CEO, Vedant Choubey, a passionate car enthusiast who personally experienced the frustrations of sourcing parts for his Volkswagen Polo GT. Faced with insanely high costs in the Indian market, he often had to carry parts from the USA and Europe in his luggage just to get better pricing and authenticity. Through his personal struggles—from finding genuine parts to dealing with unreliable workshops—he realized the need for a trusted, all-in-one solution for car owners in India.
Determined to solve this problem, Vedant leveraged his global network of suppliers, manufacturers, and dealers to create Pole Position Performance—an ecosystem that offers the best, most competitive pricing without compromising on quality. With a vision to support and build a thriving car enthusiast community in India, he founded Pole Position to fuel the passion for automobiles and help the country rise in the global automotive sector.
By partnering with trusted workshops across India, Pole Position ensures that every customer receives premium service and expert care, no matter where they are located. Whether it’s routine maintenance, performance modifications, or aftermarket upgrades, we are here to provide a hassle-free, trustworthy, and cost-effective solution.

Our Vision

Redefining Your Car Ownership

We envision Pole Position Performance as India’s go-to destination for your car maintenance, customization, and performance upgrades. Our mission is to streamline the fragmented aftermarket industry, offering trusted, high-quality, and competitively priced solutions that put the power back in the hands of the car owner.

Why Choose

Pole Position

Unmatched Affordability & Quality

Say goodbye to overpriced dealership services.

Expert-Certified Technicians

Skilled professionals specializing in top car brands.

Authentic & Aftermarket Parts

A curated selection of genuine, OEM, and high-performance upgrades.

Seamless Online & Offline Experience

Shop parts online and get service from our trusted partner workshops.

Full Transparency & Convenience

Compare vendor prices, track orders, and book hassle-free services.

Our Team

Meet Our Best Team

At Pole Position, we are a passionate team of automotive enthusiasts and professionals dedicated to revolutionizing the car parts, retrofits, and services industry. With innovation at our core, we aim to provide top-tier solutions tailored to the needs of every car owner.

Vedant Choubey

Founder & CEO

The driving force behind Pole Position, Vedant brings a vision of seamless, high-quality automotive services through technology and customer-centric solutions.

Apurv Choubey

CFO & VP

Managing financial strategy and operations, Apurv ensures the business scales efficiently while maintaining financial stability and growth.

Resham Racca

CMO & CHRO

A marketing strategist with a deep understanding of digital trends, Resham leads our brand growth while ensuring a strong, people-focused company culture.

Join Our Growing Team

We are growing fast and looking for talented individuals to be part of our journey! Currently, our team consists of 10 dedicated professionals, and we are actively hiring across various roles. If you're passionate about the automotive industry and want to be part of an exciting, fast-growing company, we’d love to hear from you.

Apply Now: Send your resume to [your email] or fill out the form below to explore career opportunities with us!

Join the Movement

Elevate Your Drive

Whether you’re looking for routine maintenance, a performance boost, or premium detailing, Pole Position Performance is your trusted partner in high-end auto care.
Experience the Future of Your Car Service Today!